Football is Back & Streaming is Taking the Lead: Is Your Ad Strategy Playing To Win?
Writer: Luis Reyes
Date: September 12, 2024
Fall is around the corner with pumpkin spice everything, cozy sweaters, and, most importantly, football! The hope that our favorite team will win it all is spreading throughout the fan base. While we are ready to support our players and teams, we are all tuning in a bit differently to watch our favorite teams collide. According to the latest stats on Nielsen, “Time spent streaming soared to 40.3% of total TV usage, topping the previous single category record set by cable.” As a matter of fact, on our very own platform we’ve seen an average increase of 140% year over year on sports related streaming TV viewership.
Leading streaming providers are paving the way for a cable-free future. This change is creating new challenges for marketers, but it also brings unparalleled opportunities to connect with fans in real-time. Is your advertising strategy prepared for this game-changing shift?
UNDERSTANDING THE SHIFTING AUDIENCE
Today’s audience is more connected—and fragmented—than ever. Whether they’re live-streaming their favorite teams on a smart TV or catching up on highlights the next day, staying in front of these viewers has become increasingly complex.
To keep up with these changes, brands must shift their advertising strategies to reach audiences in more dynamic ways. The key is understanding how viewers are consuming content across multiple devices. For example, many football fans are catching up on games via highlights on mobile devices or watching live on smart TVs through streaming platforms. To stay competitive, it’s essential to target audiences where they are most engaged.
Brands can utilize interactive ads during live streaming events or sponsor exclusive football-related content to create stronger connections with their target audience. As the fragmentation of viewers continues, the challenge becomes about precision and relevance.
At Simpli.fi, we understand these complexities and have the solutions to help you keep pace. With our cutting-edge programmatic targeting solutions, you can unlock access to thousands of premium live, pre-, and post-game inventory opportunities from top-tier streaming partners. Your brand can seamlessly integrate with these highly-engaged, football-loving audiences, ensuring your message hits home where it matters most—right in the middle of the action.
GAINING THE COMPETITIVE EDGE WITH ADVANCED TARGETING TACTICS
As streaming continues to dominate, the demand for precise, data-driven targeting has become more essential than ever. We provide a suite of innovative streaming TV targeting tactics designed to keep your brand in the spotlight throughout the game. With industry-leading solutions like ZTV (ZIP code-level targeting) and Streaming TV Tiers, we provide precision that ensures your message reaches the right audience.
For marketers looking to stay ahead, adopting these advanced targeting solutions is critical to ensure your ads resonate with fans as they move between screens. Whether it’s on mobile, online video, or display, you need to make sure your brand is part of their football experience.
TRACKING SUCCESS WITH GRANULAR REPORTING AND ATTRIBUTION
A winning campaign doesn’t just happen on screen; it’s built on data. Granular reporting tools help businesses understand which platforms and strategies are performing best. With access to real-time data and localized attribution, brands can fine-tune their campaigns to maximize ROI.
For example, advanced reporting lets you track how viewers interact with your ads during a game and provides deeper insights into engagement post-game. This allows for continual optimization to ensure you’re always reaching your audience effectively.
THE FUTURE OF ADVERTISING IS HERE—AND SIMPLI.FI IS LEADING THE CHARGE
In a world where streaming is overtaking traditional TV, brands need to stay agile. Streaming TV offers a unique opportunity to connect with highly engaged audiences, but only if the strategy is right.
Don’t just play the game this season—win it. As the world of football streaming continues to evolve, brands that adapt their strategies to this shift will find new ways to connect with fans. Streaming offers unprecedented opportunities, but it requires the right mix of precision, adaptability, and insight. Stay ahead of the game with the right approach, and your brand will be well-positioned to win this season.
Have some questions or thoughts on your next winning strategy?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
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