Programmatic Strategy

Improve Consumer Engagement Rates Using Programmatic Native Advertising

As advertisers look for ways to increase engagement, a typical area to test is with creative. One media type known to drive higher engagement online is native advertising. When working with a full-service programmatic DSP, you can test native ads alongside other media types. Learn how Simpli.fi helps advertisers increase engagement with an agile, platform-first approach.

USE CONTENT-INTEGRATED NATIVE ADVERTISING TO DRIVE CONSUMER ENGAGEMENT

The purpose of native advertising is to combat banner blindness. With content-integrated ads, native provides the look and feel of social media or any publisher’s page. This allows users to see your ads in an engaging format built around the content they’re consuming. It’s intriguing enough to get the user’s attention without disrupting their experience online.

From there, you can A/B test different copy and imagery to further enhance performance. Use targeted headlines and custom call-to-action messaging. This is how advertisers make the most of the opportunity once they grab the user’s attention. With strategic copy and imagery, native advertising provides a unique way to increase engagement.

APPLY AUDIENCE-BASED NATIVE ADVERTISING STRATEGIES FOR EFFECTIVE REACH

While native advertising offers a way to combat banner blindness, you still need to target well to make those efforts worthwhile. Every media type needs a targeted advertising strategy to succeed.

With Simpli.fi’s superior targeting capabilities, advertisers can deploy native ads with effectiveness. We offer location-based, behavioral, and demographic targeting solutions to reach users everywhere.

For example, a credit union enlisted Simpli.fi to drive in-store visits and auto loan applications using our native ad offering. The brand wanted to use native ads to match the creative style of each publisher and generate a higher response rate. They used our location-based targeting to drive in-store traffic and our behavioral targeting to promote online loan applications. Across more than 20 branches in the area, they tracked 1,314 visits and 533 online actions. That led to an overall CPA of $4.91.

Native provides a unique way of engaging users with an existing targeting strategy. No matter your goal, this creative format can help freshen up your media mix and drive more engagement with your target audience.

MEASURE SUCCESS WITH ADVANCED ATTRIBUTION TOOLS & ROBUST CAMPAIGN INSIGHTS

Watch engagement rates rise in real-time using our online and offline measurement tools. Get access to robust campaign insights when you combine native advertising with a hyper-targeted strategy. Track in-store visits and/or online actions, such as sign-ups, purchases, and more. Our advanced attribution tools make it easy to measure success for every campaign.

Our platform allows you to optimize in real-time to improve engagement with this effective ad type. With access to granular insights, you can successfully A/B test imagery, headlines, and call-to-action messages. Additionally, you can tap into ad-level reporting to know what’s working with your target audiences. Take advantage of our targeting and attribution with native included as part of your programmatic strategy.

Ready To Increase Engagement Using Native Advertising?
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