Automation & Efficiency

Simpli.fi’s AI Solutions: Changing the Game for Media Buyers

AI-Powered Tools to Create, Buy, and Launch Ads in Minutes

Writer: Luis Reyes
Date: December 5, 2024

The advertising industry is changing fast thanks to the growing influence of artificial intelligence (AI). This revolution is shaking up the way ads are created, personalized, and analyzed. As highlighted in the article How AI Can Scale Personalization and Creativity in Marketing, “AI allows marketers to deliver highly personalized experiences at scale, while also unlocking creative possibilities that were previously out of reach.” For media buyers and marketers alike, this shift signals a new era of greater efficiency and accuracy in how campaigns are planned and managed.

Consider the challenges media buyers face: managing multiple platforms, deciphering various vendor reports, and mastering an array of tools that they’re expected to “quickly learn.” It can get complex but imagine having a solution that not only creates campaigns intelligently but also provides live recommendations based on your brand’s goals, tailored feedback, and support through those complex moments—helping you work smarter, not harder. Introducing Simpli.fi’s AI Solutions: Simpli.fi Autopilot AI and Simpli.fi’s AI-powered Media Planner, groundbreaking products designed to redefine how media buyers plan, execute, and manage campaigns.

WHAT SETS SIMPLI.FI’S AI SOLUTIONS APART?

At Simpli.fi, we know that powerful results start with powerful data. Our highly detailed unstructured audience data, combined with broad coverage across hundreds of thousands of campaigns spanning all industries, empowers our AI solutions to deliver exceptional outcomes with ease and precision. Best of all, it’s backed by the simplicity and reliability you’ve come to expect from Simpli.fi. Our Autopilot AI and AI-powered Media Planner are redefining the industry with cutting-edge AI-powered tools that truly stand out from the competition with:

Actionable AI Outputs: These tools provide clear, practical insights that are easy to understand and implement, eliminating the guesswork and saving you valuable time.
Omnichannel Capabilities: Boost your business by seamlessly integrating a variety of media channels, including streaming TV, online video, audio, and display ads. Transition effortlessly from a social media strategy to a full-scale programmatic campaign. Whether you choose to focus on a single tactic or embrace a multi-channel approach, the flexibility is yours to drive impactful results.
Extensive Source Data: Each month, insights are gathered from over 140,000 campaigns spanning 40,000 advertisers, ensuring our data is always relevant across a wide range of industries. Using our proprietary unstructured data, our AI tools analyze countless signals to fine-tune campaigns with remarkable precision.

MEET THE AI SOLUTIONS THAT ARE CHANGING THE GAME

Autopilot AI is designed for media buyers who want the ease of quick campaign activation without sacrificing performance. It streamlines the entire campaign process, from setup to optimization, through to reporting with AI-powered features including:

Brand Insights: Personalized recommendations greet users upon login, providing actionable guidance for audience targeting, keyword selection, and more.
Campaign Builder: Pre-loaded strategies simplify decision-making on targeting, dayparting, and other key campaign elements.
Ad Creator: Eliminates barriers to entry by quickly generating high-quality creative assets directly from your website.
Weekly Campaign Reviews: Automated performance reviews highlight successes and provide clear next steps, ensuring continuous improvement.

With no minimum campaign requirements and low pay-as-you-go billing, Autopilot AI makes cutting-edge programmatic advertising accessible for businesses of all sizes.

For experienced media buyers seeking greater control and deeper insights, Simpli.fi’s Media Planner offers advanced tools to support strategic decision-making:

Actionable Plans from Goals: Translates marketing objectives into detailed action plans using best practices and AI-driven recommendations.
Budget Guidance: Provides comparative reach estimates and budget benchmarks, helping users maximize their investments.
One-Click Activation: Once a plan is ready, users can instantly activate campaigns via the Simpli.fi DSP, saving time and effort.

With these features, the AI-powered Media Planner transforms complex media buying into a seamless, efficient process, giving buyers the confidence to execute smarter, more impactful campaigns.

THE FUTURE OF MEDIA BUYING STARTS HERE

Don’t miss the launch of AI solutions designed to meet the needs of today’s marketers—whether they’re stepping into programmatic for the first time or are experienced media planning experts. Media buying is no longer just about managing impressions and clicks; it’s about leveraging AI to make smarter, data-driven decisions that deliver real results. As we gear up for the official launch in January, we’re thrilled to invite clients to join us in redefining the future of programmatic advertising. With tools like Autopilot AI and Media Planner, Simpli.fi is paving the way for a new era of advertising innovation. Whether you’re new to programmatic advertising or a seasoned pro, Simpli.fi’s AI Solutions have the tools you need to succeed and stay ahead of the competition.

Ready to see how Simpli.fi AI Solutions can revolutionize media buying?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi

Luis Reyes

Sr. Manager of Content Marketing | Simpli.fi

Luis Reyes is a dynamic leader in content marketing, recognized for strategically elevating brand presence and driving impactful results. As the Senior Manager of Content Marketing at Simpli.fi, he leverages extensive expertise gained from previous roles, including Senior Client Success Manager for national advertising agencies and enterprise clients, Marketing Content Creator at a leading healthcare services provider, focusing on brand mergers and project management, and Sales Account Manager at a prominent digital marketing firm, where he secured and managed national and regional digital marketing campaigns along with creative work. His diverse experience and forward-focused approach solidify his status as an authority in today’s competitive marketing landscape.