Mobile Targeting Solutions
Reach Users On The Move With Simpli.fi’s Mobile Advertising Platform
TURN MOBILE MOMENTS INTO MEANINGFUL RESULTS
Simpli.fi’s mobile targeting solutions connect advertisers with users across devices through Geo-Fencing, Event Targeting, and real-time reporting. With reach across 1.3 billion unique devices and 600,000+ mobile apps, your message appears where, and when, it matters.
Optimized Mobile Delivery with Real-Time Performance
Simpli.fi’s mobile targeting platform goes beyond reach—it delivers campaign efficiency and control through real-time optimization. Dynamically adjust bids, creative, and targeting across mobile web and in-app inventory, all while accessing actionable insights through a unified dashboard. Gain visibility into what’s working and fine-tune campaigns to drive measurable results.
Geo-Fencing That Drives Offline Results
Tap into the power of precision Geo-Fencing and Conversion Zones to measure real-world actions like store visits, purchases, or event attendance. Simpli.fi lets advertisers tie ad exposure to physical foot traffic with unmatched accuracy, helping you bridge the gap between digital campaigns and offline performance.
Event-Based Targeting for High-Intent Engagement
Target users based on where they go and what they do in the real world. With Event Targeting, you can deliver timely, relevant ads to consumers attending concerts, shopping in-store, or visiting specific locations—then retarget them across mobile channels. Capture attention at peak interest moments and turn behavior into conversions.
Simpli.fi’s mobile strengths are built to move with your audience—delivering precision, scale, and performance wherever mobile engagement happens.
Massive Scale & Inventory
Access 1.5+ trillion monthly auctions, 1.3+ billion devices, 11,000+ publishers, and 600K+ apps.
In-App & Mobile Web Support
Reach users wherever they spend time with dynamic mobile ad formats.
Precision Geo-Fencing
Use Conversion Zones to track offline actions and measure real-world results.
Event Targeting
Build custom audiences based on real-life behavior like store visits or event attendance.
Premium Mobile Ad Networks
Tap into mobile-first exchanges through Simpli.fi’s unified platform.
Relevant Resources
FAQ: Mobile Programmatic Advertising
Mobile programmatic advertising is the automated process of buying and placing ads on mobile devices using real-time data, machine learning, and audience targeting. Unlike traditional buying, this method uses programmatic systems like demand side platforms (DSPs) to deliver ads to the right users at the right time. With Simpli.fi, advertisers can run mobile programmatic advertising campaigns that reach users in apps and on mobile web, optimized for performance and scale.
Mobile media buying traditionally relies on manual negotiations and fixed-price placements, limiting flexibility and personalization. Mobile programmatic, by contrast, uses real-time bidding (RTB) and behavioral targeting to deliver more relevant ads at scale. Simpli.fi helps streamline the media buying process through automation, audience data, and performance insights.
Simpli.fi supports a wide range of programmatic mobile ads, including display, video advertising, and native ads optimized for the mobile environment. Whether you’re driving app installs, foot traffic, or conversions, our platform helps you place your ads across high-quality mobile ad inventory with advanced brand safety controls and targeting options.
Yes! Programmatic mobile advertising is ideal for advertisers who want to target audiences by location, behavior, or intent. Simpli.fi’s mobile solutions (including geo-fencing, event targeting, and contextual targeting) make it easy to reach high-intent users in real-world moments. This precision allows for smarter ad spend and measurable outcomes for both national brands and local businesses.
Simpli.fi provides a fully integrated platform to manage all aspects of your mobile programmatic strategy. You can access private marketplaces, run cross-device campaigns, and continuously optimize performance in real time. Our platform connects to premium ad exchanges, offers transparency across every ad campaign, and improves performance through data-driven targeting, all of which are backed by tools that track key performance indicators like foot traffic, conversions, and click-through rates.