August Recap: Advertising Automation Platform Series, DTC Marketing, Political Case Study, & CTV Incremental Reach Solution

01
Sep
2022
09/01/2022

As we move into September, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.
 

August’s Top Blog Posts

SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM (BLOG SERIES)

  1. SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM FOR PERFORMANCE CTV
  2. SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM FOR ADDRESSABLE
  3. SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM FOR MOBILE ADVERTISING
  4. SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM FOR VIDEO
  5. SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM FOR DISPLAY
  6. SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM FOR DIRECT-TO-CONSUMER (DTC)

We kicked off a new blog series highlighting our DSP solutions. Over the past two months, we’ve covered our Performance CTV, Addressable, Mobile, Video, Display, & DTC Advertising offerings. Revisit these posts and stay tuned in the weeks to come for more overviews.

REACH NEW QUALIFIED SHOPPERS & GROW YOUR CUSTOMER BASE WITH SIMPLI.FI’S DTC ADVERTISING SOLUTIONS

Grow your customer base with measurable ROAS by using Simpli.fi’s DTC advertising solution, built for performance marketers.

POLITICAL AGENCY RAISES AWARENESS FOR LOCAL CANDIDATE WITH ADDRESSABLE PROGRAMMATIC FROM SIMPLI.FI

Learn how a political agency used Simpli.fi’s 90%+ match rate to scale household-level targeting to reach important voters.

SIMPLI.FI LAUNCHES CTV ADVERTISING SOLUTION THAT PROVIDES 100% INCREMENTAL REACH TO LINEAR BUYS

With our Linear TV Subscriber Exclusion tool, Simpli.fi minimizes waste and maximizes performance with 100% incremental reach for CTV advertisers.

 

Simpli.fi in the News

5 AD AUTOMATION PLATFORMS FOR AGENCIES

(StreetFight)
Simpli.fi was recognized by StreetFight as a top five advertising automation platform for agencies. They wrote, “Simpli.fi’s omnichannel solution was designed to improve operating efficiencies and overall organization for agencies and brands. The company’s workflow management software is used by agencies to help maximize return on investment on advertising spend across CTV, mobile, display, and other media types…”
 

SIMPLI.FI INTRODUCES CTV REACH FOR LINEAR TV ADVERTISERS

(MarTech)
MarTech recently highlighted Simpli.fi’s Linear Subscriber Exclusion release, which provides TV advertisers with 100% incremental reach on CTV by excluding linear subscribing households. This piece focuses on what this means for marketers and how TV advertisers can benefit from this release.
 

FACEBOOK LOSES ITS LUSTER FOR SOME POLITICAL ADVERTISERS

(AdWeek)
“…limited targeting on Meta has decreased match rates when entering a voter list into the platform, said Nicole Fondots, digital strategist at public affairs-focused The Zoldak Agency. “We ran a city council campaign and we were working with fewer than 1,000 people,” Fondots said. “Having those match rates makes the biggest difference.” She added that for persuasion campaigns, budgets have shifted toward programmatic. Putting a voter list into Meta results in a 35% match rate compared to 99% using demand-side platform Simpli.fi.”
 

HOW ADVERTISERS CAN ENSURE SUCCESS THIS BACK-TO-SCHOOL SHOPPING SEASON

(Total Retail)
Ryan Horn, Simpli.fi’s SVP of Marketing, shared his thoughts on how advertisers can plan and execute digital campaigns with success this back-to-school shopping season. Read more on his thoughts shared by Total Retail.
 
 
 
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