Addressable Advertising Solutions
Making it possible to reach the right people, in the right place—every time.
Addressable Geo-Fencing converts street addresses into accurate Geo-Fences, empowering you to target households, audiences, and businesses with efficiency and impact. Serve mobile, video, and CTV ads directly to devices within precise boundaries, supported by plat line data from property tax and public land surveys for maximum accuracy. Whether it’s addressable TV campaigns, direct mail extensions, or programmatic buys, this solution ensures advertisers reach the right audience while ZIP+4 level reporting provides measurable results every step of the way.
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Drive Foot Traffic with Precision: Target High-Intent Shoppers Near Your Storefront
Reaching outdoor enthusiasts or other niche audiences near specialty retailers is easier than ever. With Simpli.fi’s Addressable Targeting, you can serve hyper-relevant ads to consumers when they’re nearby and ready to act. From fishing shops to lifestyle boutiques, drive foot traffic and measure it in real time.
Neighborhood-Level Precision: Deliver Relevant Ads Where Your Audience Lives
From professionals relaxing at home, to families planning their next vacation, reach your ideal households within key ZIP+4 segments. Simpli.fi’s Addressable Geo-Fencing solution dynamically follows these audiences, delivering personalized messaging wherever they go. Simpli.fi’s Addressable Geo-Fencing ensures your message reaches the right people at the right moments, delivering personalized relevance at scale.
Unlock Growth With Precision: Use Simpli.fi’s Addressable Targeting to Drive Measurable Results
Highly Precise Targeting
Reach specific households using plat line data for maximum accuracy
Scalable Campaigns
Target up to one million addresses per campaign for comprehensive coverage
Real-World Attribution
Track foot traffic and measure conversion impact with Conversion Zones and Geo Conversion Lift metrics
Cross-Device Reach
Engage users across all their devices, even after they leave the address, for up to 30 days
Personalized Creative
Customize ads at the ZIP+4 level for more relevant, impactful messaging
Relevant Resources
FAQ: Addressable Advertising
Addressable advertising is a targeting strategy that allows brands to deliver ads to specific households or devices based on data like location, demographics, and behavior. With Simpli.fi’s Addressable Geo-Fencing, you can serve relevant ads to the right audience, at the right place and time, with unmatched precision and scale.
Addressable marketing works by using location and behavioral data to identify individual households or audience segments. Simpli.fi turns up to one million physical addresses into virtual fences, enabling accurate ad delivery across mobile, video, and CTV. You can engage consumers with personalized creative across devices, even after they leave the original address.
Addressable ads can be delivered across a wide range of digital platforms, including mobile apps, streaming services, websites, and CTV advertising. With Simpli.fi, ads reach users wherever they engage, all without the waste of traditional linear TV or non-targeted impressions.
Yes! Simpli.fi provides real-time reporting, including foot traffic attribution and conversion tracking through tools like Conversion Zones and Geo-Conversion Lift. You can see how addressable campaigns directly impact visits, engagement, and ROI without any guesswork.
Unlike traditional media buys, addressable digital advertising lets you target individual households with specific creative, rather than blanketing an entire audience. Simpli.fi’s solution helps reduce ad waste, increase campaign efficiency, and build trust by delivering relevant messaging to real people instead of broad demographics.