Programmatic CTV

Combine TV's reach and engagement with digital's targeting to maximize your relevance to global audiences through programmatic CTV.

Engaging Creative, Precise Targeting

Whether at home or on the go, watching on a big screen or small, Simpli.fi’s Connected TV (CTV) solution will deliver impactful streaming ads to the right audiences at the right times. By leveraging Simpli.fi’s unstructured data, you can reach distinct audiences of your choice with precision by leveraging CTV advertising. Your campaigns can connect with individuals across the country—with pinpoint accuracy and advanced storytelling metrics.

Learn More About Our CTV Solutions

Make a Measurable Impact

01

Experience Superior Targeting

With Simpli.fi's custom targeting options, you can leverage any available data point and connect with relevant audiences at the household level using a leading connected TV advertising platform.

02

Access Exclusive Inventory

Access all the leading marketplaces and unlock thousands of private marketplace deals for your CTV programmatic advertising campaigns.

03

Advanced Ad Targeting

Curate custom audiences with three distinct targeting methods: addressable, behavioral, and demographic. This level of precision makes programmatic CTV an essential tool for advertisers.

04

Plan Effective Campaigns

Use Simpli.fi's Rating Point Calculator to assess budgets and expected outcomes for your programmatic CTV campaigns before launch.

05

Measure Success with Confidence

Track in-store visits and web-based conversions from users who receive one of your CTV programmatic ads, ensuring measurable outcomes for your efforts.

06

Complement Your Linear TV Buys

Target at the zip code level to reach a relevant audience of CTV consumers based on demos and viewing habits.

Case StudiesCTV Boosts In-Store Visits for National Furniture Brand →
Simpli.fi’s Addressable Geo-Fencing solution used GPS data paired with platlines to match each address to the exact physical location, shape, and size of the property. It then built target zones around each property for targeting devices with CTV campaigns.

additional in-store visits to over 60 retail locations.

video completion rate.

Explore More Simpli.fi Solutions

Boost efficiency and effectiveness with an all-in-one programmatic media buying solution.

CTV

Tell relevant stories using the precision of programmatic and the powerful reach of television.

Addressable

Identify and reach precise households and addresses on a national scale.

Mobile

Hyper-targeted mobile reach using geo-fencing and time-stamped GPS data.

Video

Stream video ads across an exclusive list of premium publishers.