How Performance Marketers Adapt as Streaming TV Breaks New Barriers

29
Sep
2022
09/29/2022

Streaming TV continues to break new barriers. Viewership and engagement coming from streaming audiences keep rising. And that leaves performance marketers in an exciting position. Learn how Simpli.fi’s performance CTV solution helps advertisers reach and engage streaming audiences at home and on the go.

 

STREAMING PLATFORMS CONTINUE TO BREAK VIEWERSHIP AND ENGAGEMENT RECORDS VIA STREAMING TV

Earlier this month, live sports saw a massive breakthrough in streaming television. This year marks the beginning of a $13 billion contract between Amazon and the NFL. The agreement gives Amazon exclusive rights to Thursday Night Football. Before this season, the NFL had never exclusively streamed a regular season game.

Now, that has all changed. The numbers are in from the first game and the results are astounding. Viewership exceeded expectations with over 13 million viewers tuned in. What’s more interesting is that Amazon broke a record for new customer sign-ups during the game. They saw more Prime subscriptions in that span than Prime Day, Black Friday, or Cyber Monday.

Amazon isn’t just getting viewers. They’re gaining customers. Now, how can performance marketers replicate that success?

 

REACH STREAMING TV AUDIENCES AT HOME AND ON THE GO WITH PRECISE TARGETING AND MEASURABLE ATTRIBUTION

The simple answer is to focus your ad spend where audiences are most tuned in. But you’ll need more than a streaming TV solution. Performance marketers need a partner that offers targeted streaming TV advertising at scale. They need access to transparent reporting with accurate measurement and attribution. And they can find that by partnering with Simpli.fi.


As the leader in performance CTV, we pair the precision of digital with the impact of TV.


Simpli.fi provides household-level targeting on a national scale. That combines robust targeting with high-quality streaming TV inventory. We offer the most granular, intent-based audience targeting in the market. This allows advertisers to get granular with behavioral, location, and demographic targeting options.

With advanced attribution capabilities, we measure your advertising impact online and offline. We offer a full suite of Return on Ad Spend (ROAS) metrics via our Transaction Value Reporting. We also track online engagement metrics and conversions, like sign-ups and purchases. And we attribute individual, store-level foot traffic. All these metrics can apply to CTV campaigns on our platform.

 

TAKE PERFORMANCE MARKETING TO THE NEXT LEVEL WITH REAL-TIME OPTIMIZATIONS ACROSS CHANNELS

Another way to succeed with performance marketing is to consolidate your media buys. Traditionally, TV advertising hasn’t allowed for the real-time optimizations that CTV platforms offer. It’s difficult to maximize your return when your ad dollars get tied up across platforms. And no matter how important CTV is (and it is very important), it’s not the only channel capable of advertising.

As a platform, Simpli.fi offers performance marketers a singular workflow solution. Advertisers can consolidate media buys with enhanced targeting and measurement. Our demand-side platform offers programmatic solutions, such as display, CTV, video, addressable, mobile, and more. Additionally, we’re integrated with other channels such as YouTube, Google, Facebook, and Instagram.

Simpli.fi’s workflow solution lets marketers shift dollars in real-time. Move dollars from one programmatic tactic to another in seconds. Or, shift dollars between social and programmatic with ease. Our goal with this is to help advertisers maximize their efficiency. And our performance CTV offering happens to be part of our mix of solutions. As streaming continues to rise, Simpli.fi serves as a performance-driven platform capable of adapting to change.

 

 
Ready To Partner With The Leader In Performance CTV?
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