3 Key Strategies for Non-Political Advertisers in Political Seasons
As the 2024 election cycle gains momentum, the focus often centers around political advertisers, leaving non-political advertisers wondering how to remain relevant amid the political noise. This year, anticipated projections for ad spending during the 2023-24 election cycle indicate a record-breaking figure of over $16 billion in political messaging. With this in mind, it becomes crucial for all advertisers to distinguish themselves from the expected surge in political ads.
MAKE AN IMPACT WITH ADS THAT STAND OUT
Simpli.fi’s capabilities excel in versatility, enabling advertisers to reach audiences either alongside natural exposure to political ads or during moments when individuals actively seek relief from the political noise. Utilizing tools such as our CTV offering allows advertisers to reach users engaging with favorite large-screen programming, while blending in Addressable Curated Audiences targets users on mobile devices as they interact with on-demand video.
During this political season, audiences are being targeted across both in-home large screens and mobile smart devices, making it more complex than ever to reach your audience in a condensed online environment. Ensuring your campaigns offer the precision that specifically addresses each audience in all scenarios is crucial for crafting effective targeting. Whether on the go or in the comfort of their homes, our tools provide versatile tactics for maximizing relevance and engaging audiences effectively.
NAVIGATING THROUGH POLITICAL ADVERTISING
At the core of our approach to programmatic advertising, we are committed to providing innovative strategy and an unmatched partnership. Our Simpli.fi Political Client Success team recently was able to show this again by being recognized as the ‘Best Political Service Team’ at Campaigns & Elections Reed Awards. Our team’s award winning partnership combined with our versatile toolkit that includes Custom-Curated Addressable Targeting, Geo-fencing, Site Retargeting, and Keyword Targeting provides advertisers with the flexibility to tailor their approach to various goals and objectives. This adaptability and tactical strategy empowers all advertisers to seamlessly navigate between personalized local targeting and reaching a broad national audience, regardless of the season.
It becomes imperative to not only install these strategies but have an advertising partner ready to adjust based on obstacles found in a condensed political season. This receptive approach leads to straying away from the noise and taking center stage.
MEASURE SUCCESS WITH ONLINE & OFFLINE REPORTING METRICS
While implementing a multi-targeted tactic approach in a campaign setup holds significance, its impact remains minimal without driving the right results. Advertisers can reach relevant audiences with precision using our platform while also tracking the effectiveness of each campaign with robust reporting metrics. Our ability to track both online and offline conversions back to each user’s impression sets our reporting attribution apart.
Simpli.fi’s reporting tools help advertisers see the journey a user takes and the impact their ads had on that individual. For example, let’s say a user was served an impression and later visited a storefront. We can count foot traffic conversions at the individual store level. Or, they saw an ad, visited the client website, and purchased a few items. With our Transaction Value Reporting, we not only share the purchase conversion metric, but the cart values to better associate a campaign ROI metric.
As the rise in political advertising makes the marketing landscape a bit noisier and more competitive, look to platforms that offer the right solutions to help your ads make a meaningful impact. At Simpli.fi, we empower advertisers with a full suite of targeting tactics designed to maximize the impact of their campaigns. Our suite of offerings includes audience-specific options like Addressable Audience Curation and Geo-Fencing, as well as media-specific tactics such as CTV, Display, Video, Native, and Audio. Come tap into our suite of advertising solutions to maximize relevance for your brand.
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