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3 Takeaways From Simpli.fi TV Interviews

Earlier this year, Simpli.fi released a new video series and podcast featuring leaders from across marketing and advertising, allowing them to share their insights, perspectives, and winning strategies in an era of unprecedented change and opportunity. Today, we’re sharing three key takeaways from recent Simpli.fi TV interviews. For more Simpli.fi TV content, subscribe to our episodes on YouTube, Apple Podcasts, and/or Spotify.

 

THE VALUE OF USING HYPERLOCAL CREATIVE & TARGETING APPROACHES

In this video interview, David McBee speaks with Matthew Kilmurry, the founder and CEO of Intrinsic Digital, a company that works with over 1,000 apartment, hotel, and restaurant locations nationwide, providing a specific geo-fencing approach for each location that helped grow Intrinsic Digital from $900,000 in revenue to over $6.5 million.

Matthew’s strategy involves neighborhood-level targeting and custom creative strategies that help his clients find and target where their customers live, work, and play in their neighborhoods. Additionally, Matthew shares how he leverages reporting that proves the value of campaigns and keeps his customers coming back.

 

TARGETING MULTICULTURAL AUDIENCES VIA CUSTOM AUDIENCE-BUILDING TOOLS & SOLUTIONS

Lasana Smith, founder of GAROI Media, joined us on Simpli.fi TV to discuss how her full-service advertising agency focuses on delivering a positive return on investment for its clients, whether it be financial or through traffic or awareness. The company’s secret sauce is research and data-driven strategies that are unique and not intuitive.

GAROI Media specializes in multicultural audiences and understands that the Hispanic and Black diaspora are not monoliths, so they break down into subgroups with different dialects and cultures. The agency’s targeting and creative strategies aim to be as granular as possible to reach the right audiences effectively.

 

PROGRAMMATIC ADVERTISING, CONNECTED TV, & RESULTS-ORIENTED MARKETING INSIGHTS

In this episode of Simpli.fi TV, Joey Lowery, Digital Marketing Specialist at Media Shark, discusses the world of programmatic advertising and CTV. He dives into the dos and don’ts of working with advertisers using these strategies, emphasizing the importance of not assuming expertise and the critical role of creative artwork.

Joey shares success stories of clients who have achieved remarkable results through programmatic advertising, showcasing increased landing page submissions and e-commerce rates. He also discusses the mistakes to avoid and highlights the significance of blending programmatic with other tactics like SEO, paid search, and social media.

 
Interested In Simpli.fi TV?
Visit the Simpli.fi TV webpage, or subscribe for future episodes on YouTube, Apple Podcasts, Spotify, and more.

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