From Design Boards to Real Results: Home and Garden Marketing That Converts

Writer: Luis Reyes
Date: May 29, 2025

Spring is officially here, and with it comes a fresh wave of marketing opportunities. Home and garden audiences are turning their Pinterest-inspired home projects into reality—digging up gardens, upgrading home offices, and diving headfirst into some good old-fashioned spring cleaning and organization. For brands, it’s the perfect season to tap into spring marketing strategies and stay ahead of evolving home and garden trends. It’s time to pack away the winter coats and lean into everything this vibrant season has to offer.

Early 2025 trends on the Simpli.fi Insights Dashboard show a 22.39% month-over-month increase in home and garden audience engagement to kick off Spring 2025—a clear sign that consumers are already in project mode. As interest continues to grow, so does the opportunity for brands to meet shoppers with timely, relevant messaging that drives action.

WHAT IS HOME AND GARDEN MARKETING—AND HOW CAN BRANDS STAND OUT THIS SEASON

Home and garden marketing refers to advertising strategies that connect brands with consumers interested in improving their homes, gardens, and living spaces. It focuses on reaching audiences inspired by details such as Pinterest boards, seasonal home trends, and DIY projects who are ready to take action.

With Simpli.fi, brands can leverage home and garden marketing trends using precise targeting, localized campaigns, and conversion-focused strategies to grow engagement, drive sales, and build lasting customer relationships. Let’s jump into the plan of action.

With targeting solutions rooted in precision, we help brands cultivate stronger connections with home and garden audiences.

PRECISION TARGETING TO REACH HOME AND GARDEN SHOPPERS

• Conquer Competitors: Target shoppers who recently visited competitor stores or relevant locations by creating precise geo-fences around those areas, then retarget them for up to 30 days.
• Reach Active Searchers: Connect with people actively searching online for home improvement, gardening, or DIY-related keywords like “paint colors,” “outdoor patio,” or “mulch.”
• Engage Online Visitors: Retarget customers who visit your website by encouraging them to take action—place an order, find a local store, or fill out a contact form.
• Target by Contextual Relevance: Deliver ads alongside relevant content—such as gardening articles or home decor guides—to reach audiences while they’re already exploring related topics.
• Activate Household-Level Targeting: Serve ads to specific households using curated address lists based on over 3,000 demographic factors like home value, build year, income, or home decor interests.

BEYOND THE PINTEREST BOARD: HOW TO CONNECT WITH HOME AND GARDEN SHOPPERS ACROSS EVERY DEVICE

Home and garden consumers are taking more time to research before making a purchase—whether they’re gathering landscaping ideas, reading service reviews, or comparing outdoor furniture. This behavior creates a valuable opportunity for advertisers to reach shoppers during key decision-making moments, no matter what device they use. With Simpli.fi, home and garden brands can connect with homeowners and DIY enthusiasts across multiple device types—delivering the right message at the exact moment when inspiration turns into action.

Quote from a current Simpli.fi client:

“We’ve been working with Simpli.fi for several years to help drive our home improvement business through native display, online video and CTV. Beyond impressive returns, the team at Simplifi have always been in sync with us, bringing fresh, innovative strategies that help us stay competitive in an ever-changing market.”

Effective Tactics to Reach Home and Garden Shoppers Across Devices:

• Target consumers as they browse on smartphones, tablets, iPads, and laptops.
• Serve tailored ads based on where they are in the purchase journey.
• Align messaging with high-intent actions like comparison shopping or reading reviews.
• Maintain a consistent brand presence across all device types to stay top of mind.

Today’s consumers expect brands to meet them with inspiring, relevant creative across every touchpoint. From stunning videos showcasing backyard transformations to dynamic display ads featuring must-have home essentials, using a variety of creative formats ensures your message reaches the right audience at the right time. With Simpli.fi’s creative services, brands can extend their digital strategies with powerful visuals that spark inspiration, drive engagement, and boost sales across all screens.

Creative Opportunities Across All Devices:

• Extend social strategies into programmatic with customized creative formats.
• Launch short and long-form video campaigns to tell brand stories across mobile, tablet, and laptop screens.
• Deliver dynamic, interactive display ads that deepen consumer engagement on every device.
• Activate high-impact banners and streaming TV commercials to connect with audiences watching on smart devices and connected TVs.

MEASURING GROWTH: HOW SUCCESSFUL HOME AND GARDEN CAMPAIGNS TAKE ROOT

While choosing the right placements and quality inventory is essential for campaign success, tracking performance is just as important. For marketers and advertisers aiming to connect with home and garden shoppers, understanding what’s working—and where to improve—lays the foundation for lasting growth.

Simpli.fi’s Reporting and Analytics Center supports this effort by offering the insights needed to measure what matters. By tracking both online and offline conversions, advertisers can see how shoppers move from interest to action. Real-time reporting makes it easy to adjust mid-campaign and stay aligned with audience behavior across devices.

Marketers gain visibility into meaningful outcomes—like store visits, online purchases, and form completions—while staying focused on overall impact. With tools to compare campaign-driven foot traffic to typical activity, it’s easier to optimize spend, prove ROI, and drive stronger results every season.

 
Ready to elevate your home and garden marketing strategy with Simpli.fi’s suite of solutions? Follow us on social media for fresh insights, explore more expert blogs, or take action now by filling out the form, contacting your Simpli.fi representative, or emailing us at hi@simpli.fi—let’s create something amazing together!

Luis Reyes Sr. Manager of Content Marketing | Simpli.fi Luis Reyes is a dynamic leader in content marketing, recognized for strategically elevating brand presence and driving impactful results. As the Senior Manager of Content Marketing at Simpli.fi, he leverages extensive expertise gained from previous roles, including Senior Client Success Manager for national advertising agencies and enterprise clients, Marketing Content Creator at a leading healthcare services provider, focusing on brand mergers and project management, and Sales Account Manager at a prominent digital marketing firm, where he secured and managed national and regional digital marketing campaigns along with creative work. His diverse experience and forward-focused approach solidify his status as an authority in today’s competitive marketing landscape.