Programmatic Strategy

From Podcasts to Radio: Reach Your Audience All Day with Audio Ads

Writer: Weston Wheeler
Date: September 30, 2025

Audio is our constant companion — in the car, at the office, on an evening walk. For advertisers, that means multiple opportunities to reach customers throughout a listener’s day. With Simpli.fi’s programmatic audio solutions, brands can stay present in those moments, whether through podcasts, streaming, digital radio, or companion ads. And it’s all tied to the clear measurement and attribution you expect from programmatic advertising.

While everyone’s usage of audio is unique, let’s follow one listener as she moves through her day. A small gourmet pizza chain has opened up shop in her area and she’s a potential customer due to her residence within five miles of the location and identification as a “foodie” in an audience segment.

MORNING COMMUTE: FIRST TOUCH WITH PODCASTS

On her morning commute to work, she queues up her regular news podcast to break up the monotony of the drive. Podcasts are where she goes for information, entertainment, or just distraction. Millions of listeners like her start their day with podcasts, making it one of the most attentive audio moments available to advertisers.

During an ad break, she hears a message for a new pizza restaurant in her neighborhood. As a foodie, she’s naturally interested in new restaurants in her area. It’s too early for pizza, but the idea is planted.

With Simpli.fi’s access to robust podcast inventory across premium publishers and networks, advertisers can scale campaigns across thousands of shows while still reaching listeners in trusted, brand-safe environments.

MIDDAY AT WORK: REINFORCEMENT THROUGH DIGITAL RADIO

As she settles into her work day, she streams a digital radio station softly in the background. A recent survey found that 82.2% of employees prefer to listen to music while working, and our listener is no exception.

Another ad for the pizza restaurant plays. But this impression isn’t just a repeat of the ad heard during the morning’s podcast — it’s a new message as part of a sequential message strategy. With Simpli.fi’s reporting down to the impression, advertisers can guide audiences through a campaign story, ensuring each touchpoint builds on the last.

The result is recall that strengthens throughout the listener’s journey.
With Simpli.fi, advertisers can tap into premium digital radio inventory to extend campaign reach beyond podcasts, delivering messages in the moments when listeners are tuned in throughout the workday.

EVENING WALK: COMPANION ADS DRIVE ACTION

After arriving home after work, she grabs her earbuds and heads out with her dog, queuing up a pop culture podcast that a friend recommended. Midway through the episode, she hears the pizza ad again, this time paired with a companion display ad on her phone.

The visual element makes the offer easy to act on. Menu link, online order, directions — everything she needs is a tap away.

A few minutes from home, she makes up her mind and places an order for pickup.

Simpli.fi enables advertisers to pair audio creative with companion visuals, ensuring campaigns are both heard and seen. These ads are clickable, measurable, and designed to reinforce messaging when attention is highest. Combined with our top-tier reporting on impressions, completions, and conversions, brands can tie listener engagement directly to outcomes.

CONVERSION AND MEASUREMENT: CLOSING THE LOOP

As our listener pulls up to the pizza place to pick up her order, she enters a geo-fenced conversion zone, and a successful conversion is triggered by her phone’s signal.

Behind the scenes, Simpli.fi’s reporting ties her order back to the impressions she received earlier. Among countless other metrics, the advertiser can see:

When and where impressions were served
How many ads were delivered
Analytics by format (podcasts, digital radio, companion ads)
Completion rates and conversions

The result is clear attribution that shows how programmatic audio guided her from awareness to action.

CONCLUSION

From her morning podcast to the digital radio stream at work to the companion ad on her evening walk, our listener experienced a brand message cadence that was relevant, timely, and consistent. That journey is possible because Simpli.fi gives advertisers access to robust podcast inventory, streaming music, and digital radio, all enhanced by companion display ads, advanced targeting, and transparent reporting.

The result is a campaign that follows audiences naturally through their day, reinforcing recall and driving measurable action.

Ready to bring your brand into every moment that matters? Contact hi@simpli.fi to get started with programmatic podcasts and audio.

Weston Wheeler

Sr. Content Marketing Manager | Simpli.fi

Weston Wheeler is a strategic content marketing leader with roots in educational leadership and creative writing, fields that continue to shape his thoughtful, narrative-driven approach to brand storytelling. As Senior Manager of Content Marketing at Simpli.fi, he blends analytical insight with creative execution to craft compelling content that resonates across channels. With deep experience in digital advertising and a track record of success partnering with global agencies and brands, Weston endeavors to bring precision, empathy, and innovation to every project.