Programmatic Strategy

Simpli.fi Named a Leader in the Summer 2024 Momentum Grid® Report for Demand Side Platform (DSP)

Writer: Katelyn Townsend
Date: July 9, 2024

FORT WORTH, Texas, July 9, 2024 – Today, Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced that it’s been named a Leader in the Summer 2024 Momentum Grid Report for DSP.

G2 Grid Reports are released quarterly and compare products in a given category based on reviews gathered from its user community as well as data aggregated from online sources and social networks. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall. Even more, G2’s Momentum Grid shows the growth trajectory that products have had in their respective spaces over the last year. The Momentum Grid identifies products that are on a high-growth trajectory based on user satisfaction scores, employee growth, and digital presence.

In the past quarter alone, Simpli.fi received 53 G2 badges across 87 market reports, further highlighting the award-winning feedback from our customers and outpacing other companies in the field. These reports cover the following categories: demand-side platform (DSP), data management platform (DMP), mobile advertising, video advertising, display advertising, native advertising, and cross-channel advertising.

“This recognition reflects how well Simpli.fi has performed for our customers,” said Jeaneen Andrews-Feldman, Chief Marketing Officer at Simpli.fi. “Being named a leader in this category by G2 highlights Simpli.fi’s focus on the needs of our clients and investment in product capabilities by providing advertisers with best-in-class solutions to target relevant audiences with meaningful and measurable results.”

For more information about Simpli.fi’s industry-leading programmatic solutions and advanced attribution capabilities, please visit the website.

 
About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.

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