Simpli.fi ZIP Adviser is Better Than Ever
Choosing Your Audience Will Never Be the Same—Intuitive Targeting Selection at Your Fingertips
Writer: Amanda Johnson
Date: September 25, 2025
Imagine waking up with a new capability— no, not super strength or heat vision, but something far more valuable for media buyers: the power to look at your TV advertising budget and confidently decide how to amplify your reach, maximize your dollars, and boost brand exposure before you even get started.
Have we learned how to predict the future? Not quite, but we are close.
Introducing Simpli.fi’s ZIP Adviser – now better than ever. Backed by U.S. Census demographic data, bidstream data, and audience viewership data, this tool ranks ZIP codes with precision so you can plan your TV campaigns with confidence. While ZIP Adviser is chock full of amazing CTV insights like viewership insights, the percentages of households using CTV, and a ranking of ZIP codes based on CTV usage, it can also be used across media types. From Streaming TV to Display, Video, and Audio, ZIP Adviser ensures your media dollars are focused where they’ll have the most impact.
No more broad assumptions from dated models, such as “There must be plenty of adults 25-54 in this particular DMA.” With ZIP Adviser, you replace guesswork with data-driven certainty—and take targeting to the next level.
HOW DOES IT WORK?
ZIP Adviser uses real-world data to rank ZIP codes based on an advertiser’s ideal criteria for their desired audience. Instead of relying on broad estimations, advertisers can target and filter relevant ZIP codes using factors such as:
- State, City/County, and DMAs (or metros)
- Household income, age, and gender
- Daypart targeting
- CTV viewership percent
- Target population and household size
- And even user interests like video gaming, home and garden, travel, pop culture, and more
Within the tool, you can determine the highest-value ZIPs to target, adjust campaign budgets with confidence, find new markets with relevant audiences, and confidently plan your CTV ad spend to amplify your reach and brand presence. Whether you’re focusing on a specific region, city, county, or a more granular area, ZIP Adviser equips you with the precision you need to deliver results at scale.
THE EASE OF LINEAR TV WITH THE POWER OF DIGITAL
With ZIP Adviser, advertisers gain the ability to control reach and maximize frequency across geo-targeted locations—just like traditional broadcast, but with the cost efficiency of programmatic advertising. And in today’s landscape, where Streaming TV, CTV, and OTT have all blurred into what viewers simply call TV, Simpli.fi ensures you buy it with the accuracy, efficiency, and control that modern advertising demands.
By delivering CTV ads to ZIP codes that matter most, you can:
- Enhance brand visibility and increase engagement.
- Reach audiences where CTV usage is highest.
- Maintain consistent exposure across priority ZIP codes to drive awareness and consideration.
- Optimize your budget by lowering CPMs while blending ZIP code targeting with Simpli.fi’s advanced tactics like Addressable Geo-Fencing, Event Targeting, Site Retargeting, Keyword Search Retargeting, and IP Targeting.
CAN IT HELP INCREASE ROI?
ZIP Adviser was built to maximize your return on investment (ROI). By ranking ZIP codes based on demographic, interest, and viewership data, the tool ensures your ad delivery is concentrated in the areas most likely to generate results, while also covering the same focal points that traditional broadcast reaches
Key benefits include:
- U.S. Census demographic data (age, gender, income, household size).
- Bidstream insights from ad-supported user interests.
- Automatic Content Recognition (ACR) data to identify streaming adoption by ZIP.
- Advanced targeting options to determine the strongest ZIP codes by income, daypart, interests, and more—ranking them based on campaign goals.
- Smarter budget allocation to amplify your CTV reach, reduce wasted ad spend, and improve CPM efficiency across tactics.
The result? Amplified reach, greater brand visibility through improved frequency, stronger campaign performance, and measurable ROI.
MAKE THE MOST OF YOUR TV BUDGET
With ZIP Adviser, you can take a data-first approach to ZIP code targeting across CTV, Display, Video, and Audio.
Ready to amplify your reach and maximize your TV dollars?
Get in touch at hi@simpli.fi or contact your Simpli.fi representative today.
 | Amanda Johnson Senior Manager of Content Marketing | Simpli.fi Amanda Johnson is a strategic Product Marketing Manager specializing in programmatic advertising and omnichannel marketing. With expertise across sales, product marketing, and broadcasting, she excels at crafting compelling narratives, aligning marketing initiatives with business goals, and driving measurable impact. Her deep understanding of programmatic ecosystems enables her to develop go-to-market strategies, conduct in-depth market research, and lead cross-functional teams to ensure successful product launches. Adept at translating complex technical concepts into clear, value-driven messaging, Amanda plays a key role in driving growth and adoption of innovative products in competitive markets. |
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