Programmatic Strategy

The Future of Digital Advertising After the Deprecation of Third-Party Cookies

As marketers and advertisers prepare for Chrome’s upcoming deprecation of third-party cookies, a significant shift looms for the digital advertising industry. With the majority of marketers dependent on the third-party cookie, their removal will undoubtedly cause some disruption. However, despite the sunsetting of the third-party cookie, identifiers and the ability to reach relevant audiences will not be going away any time soon.
 

COOKIE DEPRECATION TIMELINES

This transition isn’t sudden; it’s part of a broader move towards enhanced privacy, initiated by Apple’s third-party cookie deprecation in the Safari browser in 2017. Simpli.fi has been proactive, emphasizing unstructured data and privacy-centric strategies, ensuring minimal impact from these changes.
 

SIMPLI.FI’S PROPRIETARY UNSTRUCTURED DATA AND COMMITMENT TO PRIVACY

Discover Simpli.fi’s innovative cookieless solutions—ranging from Addressable Geo-Fencing to Contextual Targeting—that offer precise, device-specific advertising without compromising on privacy. As the industry evolves, Simpli.fi remains committed to guiding clients through this new terrain, proving that the deprecation of third-party cookies is not an end, but a new beginning for digital advertising.
 

Ready to Maximize Relevance with cookieless solutions?
Download “The Future of Digital Advertising After the Deprecation of Third-Party Cookies” whitepaper here.

Relevant Posts For You

1/

Let's Connect

Get in touch and one of our advertising experts will reach out.

I agree to the terms of the privacy policy.