The Future of Digital Advertising After the Deprecation of Third-Party Cookies
As marketers and advertisers prepare for Chrome’s upcoming deprecation of third-party cookies, a significant shift looms for the digital advertising industry. With the majority of marketers dependent on the third-party cookie, their removal will undoubtedly cause some disruption. However, despite the sunsetting of the third-party cookie, identifiers and the ability to reach relevant audiences will not be going away any time soon.
COOKIE DEPRECATION TIMELINES
This transition isn’t sudden; it’s part of a broader move towards enhanced privacy, initiated by Apple’s third-party cookie deprecation in the Safari browser in 2017. Simpli.fi has been proactive, emphasizing unstructured data and privacy-centric strategies, ensuring minimal impact from these changes.
SIMPLI.FI’S PROPRIETARY UNSTRUCTURED DATA AND COMMITMENT TO PRIVACY
Discover Simpli.fi’s innovative cookieless solutions—ranging from Addressable Geo-Fencing to Contextual Targeting—that offer precise, device-specific advertising without compromising on privacy. As the industry evolves, Simpli.fi remains committed to guiding clients through this new terrain, proving that the deprecation of third-party cookies is not an end, but a new beginning for digital advertising.
Ready to Maximize Relevance with cookieless solutions?
Download “The Future of Digital Advertising After the Deprecation of Third-Party Cookies” whitepaper here.
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