Wrapping Up 2025 w/ Simpli.fi
A marketer’s year — recapped, roasted, and respectfully celebrated.
Writer: Luis Reyes
Date: December 9, 2025
Let’s be honest — 2025 was a year. Marketers are used to controlled chaos, but this year said, “Let me show you something real quick.”
Was it the 3.6 million emails you cleared? The 4:57 p.m. Friday activations? The Starbucks oath you broke by Week 2?
Whatever it was, you powered through, and we’re here to celebrate you – the media buyers, the marketing strategists, the business owners working all hours, and the B2B pros who kept campaigns moving and conversions coming.
Welcome to 2025: Wrapping The Year with Simpli.fi.
Highlights from 2025: Powered by Caffeine & Chaos
1. “COULD’VE BEEN EMAILS”
You attended approximately 1,567 meetings (we guessed) this year that absolutely deserved to be emails—but hey, collaboration.
- “Quick 15?” turned into a recurring series with four spin-offs.
- 80% of meetings included the phrase “Can you see my screen?”
- You became a professional at nodding while multitasking.
- Despite all this… progress was somehow made.
At the end of the day, every unnecessary meeting still moved the work forward — proving that even imperfect collaboration beats perfect isolation when it comes to marketing.
2. “CAMPAIGNS AND MORE CAMPAIGNS”
We collectively activated 440,000+ campaigns, proving that performance marketers don’t sleep— they optimize.
- Launching campaigns became your cardio.
- “Just a small update” became a full rebuild.
- Creative swaps happened at the speed of panic.
- Yet the campaigns crushed, because you did too.
Because whether it launched in 30 minutes or 30 revisions, your ability to execute at scale is what turned momentum into measurable performance this year.
Stats pulled from the Simpli.fi Dashboard on 12.3.25
3. “HQ RUNS ON DIET COKES”
I drank a diet coke and this is what it taught me about b2b marketing. HQ allegedly consumed 525k diet cokes — emotionally accurate, statistically questionable.
- Caffeine budgets beat actual budgets.
- Diet Coke was basically a team member.
- Afternoon fizz = productivity spike.
- Someone definitely hid cases under their desk.
And while caffeine isn’t a strategy, the dedication behind those late-night sips is exactly what pushed big ideas, tight deadlines, and client wins across the finish line.
4. “STREAMING KEPT WINNING”
Streaming TV ruled everything—from your living room binges to your client pitches. It became the channel we talked about the most, strategized around the most, and probably overused the most in meetings but hey, the results justified it.
- You became a CTV scholar overnight thanks to the 2025 Streaming TV Success Guide and the CTV Solution Handbook.
- “Upper-funnel but measurable” had its moment.
- Viewers cut cords faster than people switch apps during commercial breaks.
- Audiences streamed like weekends depended on it.
Screens lit up, campaigns delivered, and streaming stayed center stage.
5. “REPORTING FOR DUTY”
You opened a lot of reports, but Simpli.fi’s dashboard earned the most screen time with 37M+ attributed conversions.
- Page 1 became your daily homepage.
- “Attribution window” debates got passionate.
- Cross-device charts suddenly made sense.
- Data-backed wins hit different this year.
Because in advertising, insights aren’t just numbers — they’re the decisions, optimizations, and outcomes that made 2025 a year of real, data-backed progress.
6. “AI, OBVIOUSLY AI”
AI wasn’t just a trend — it was everyone’s new co-worker (sorry, Kyle from analytics).
- 700M+ people used it weekly.
- Creative briefs went from hours to minutes.
- AI became the first draft of… everything.
- You still fact-checked it like a responsible adult.
Stats pulled from one of the latest OpenAI articles, “How People Are Using ChatGPT” (OpenAI, Sept 15, 2025).
And while AI accelerated the workflow, it was your strategy, oversight, and expertise that turned those tools into results worth repeating in 2026.
And That’s 2025
To every strategist, designer, engineer, seller, analyst, manager, creator, and behind-the-scenes legend: Thank you.
You made the work meaningful.
You made the challenges manageable.
You turned ambitious goals into measurable outcomes and helped us shape a year defined by momentum, ingenuity, and a whole lot of caffeine.
As we look ahead to 2026, the opportunity in front of us is even greater. Audiences are evolving. Expectations are higher. And the brands who win will be the ones who move with clarity, speed, and precision. That’s exactly what we’re building toward.
Here’s to 2026. More wins. More creativity. Smarter workflows and, statistically speaking, likely even more Diet Cokes fueling the way.
Ready to make 2026 your highest-performing year yet?
Let’s partner on the strategies, solutions, and insights that keep your marketing ahead of what’s next. Reach out to explore how Simpli.fi can help you drive stronger results in the year ahead.
 | Luis Reyes
Sr. Manager of Content Marketing | Simpli.fi Luis Reyes is a dynamic leader in content marketing, recognized for strategically elevating brand presence and driving impactful results. As the Senior Manager of Content Marketing at Simpli.fi, he leverages extensive expertise gained from previous roles, including Senior Client Success Manager for national advertising agencies and enterprise clients, Marketing Content Creator at a leading healthcare services provider, focusing on brand mergers and project management, and Sales Account Manager at a prominent digital marketing firm, where he secured and managed national and regional digital marketing campaigns along with creative work. His diverse experience and forward-focused approach solidify his status as an authority in today’s competitive marketing landscape. |
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