Case Studies

Tech Company Leverages Simpli.fi's Partnership with Bombora to Increase Awareness and Efficiency Savings

Overview

By combining Simpli.fi’s B2B contextual targeting with Bombora’s real-time intent data, a leading enterprise AI and cloud provider reached decision-makers at the exact moment they were researching solutions. The campaign not only drove over 22.7 million impressions but also delivered a six-figure efficiency savings, proving that precision targeting at scale can outperform traditional enterprise benchmarks. This approach gave the advertiser both reach and relevance, ensuring their message connected with high-value buyers in the moments that mattered most.

Results

Impressions

Blended eCPM

Efficiency Savings

Engaging the B2B Buyer

Enterprise technology buyers are inundated with information, making it more challenging than ever for brands to break through with relevant messaging. For a leading provider of enterprise AI and cloud services, the challenge was finding an efficient way to connect with decision-makers researching solutions in their line of business. To address this, the tech company turned to Simpli.fi and Bombora to align its media with real-time buyer intent.

B2B Contextual Targeting Powered by Bombora

The tech company utilized Simpli.fi’s first-to-market B2B targeting solution with Bombora to efficiently reach enterprise buyers actively researching technologies such as AI and cloud services. This solution leverages Bombora’s key themes, encompassing the full range of topic categories, spanning over 18,000 intent topics. The advertiser selected the following high-value Bombora segments that aligned with their product positioning, ensuring that their media spend was directed at their intended audience:

Artificial Intelligence & Emerging Technology
Cloud
Data Management
IT Management
IT Security
Software Development
Networking & Telecommunications
Servers & Networking
Virtualization
Internet of Things (IoT)

After identifying these priority segments, Simpli.fi served native ads directly within environments aligned with the targeted research topics, connecting the advertiser with enterprise buyers in a highly relevant and non-disruptive way.

Efficiency at Scale

By the end of the campaign, Simpli.fi delivered more than 22.7 million

impressions at a blended eCPM of $3.12. When compared to enterprise technology benchmarks of $20–$25 CPM, this performance translated into $463,292.97 in efficiency savings for the tech company. By leveraging Bombora’s real-time topic signals, the advertisers reached high-intent B2B audiences at the exact moment they were engaging with relevant content. Simpli.fi’s bidder then maximized the opportunity by achieving cost efficiency typically out of reach of some traditional methods. The result was premium, intent-aligned media purchased at a fraction of the cost, ultimately delivering millions of targeted impressions alongside a six-figure savings advantage.