In the first post of our CTV spotlight series, we focused on intent-based targeting. In the second post, we discussed how you can apply our targeting methods to any vertical. Today, we’ll build on those and show how addressable programmatic enhances CTV targeting.
PLAN, CREATE, & ACTIVATE CUSTOM AUDIENCES IN REAL-TIME FROM A SINGLE PLATFORM
With our in-house audience curation tool, customized audience targeting has never been easier. We offer 700+ demographic, psychographic, and location-based targeting variables. Advertisers can customize audiences with ease of execution and unmatched precision.
Our addressable audience offline data allows marketers to curate the ideal household-level audience. We established a unique integration with leading credit bureaus and data management platforms. This allows Simpli.fi’s advertisers to target a highly-qualified audience at the household-level. A few examples of targeting options include:
Demographic Data (like age, income, & marital status)
Buying Behavior Data (using a variety of credit card, consumer finance, & shopping variables)
Automotive Data (including in-market buyers & those with an expiring lease in the next 3, 6, 9, or 12 months)
Business Owner Data (using factors like number of employees, revenue, & years in business)
Furthermore, advertisers can activate these audiences at the national and local levels. For example, let’s say an advertiser wants to target households with 35-44 year old moms. Whether targeting DMAs (i.e., Dallas, Chicago, & New York) or local areas (i.e., 76107 zip code), this audience works.
Additionally, we accept lists of physical addresses provided by our advertisers. With our leading 90%+ match rate, you don’t have to sacrifice precision or scale. Simpli.fi’s approach allows for targeted delivery to over 126M households nationwide. Our addressable solutions help reduce waste and increase reach with custom targeted audiences.
THE EVOLUTION OF ADDRESSABLE TARGETING
In the past, addressable meant targeting within a two minute per hour window. Limited to video creative only, addressable ran via linear, or VOD-based and set-top box. This led to a shortage of options for advertisers.
As it has evolved, Simpli.fi created an addressable product built for the present and the future. Through our proprietary identity graph, we can target any device within the household. Our cross-device process allows us to unify web-connected devices within a single property. This means we can take your custom audience and target them on their CTV devices, but we aren’t limited to that. We can reach the same audience on their mobile, desktop, laptop, and tablet devices as well.
The other major addressable component that evolved is reporting. We dedicated the entire final post of the series to CTV attribution, so we’ll only break the ice today. Our advertisers can measure quantifiable results at the campaign-level. We report on delivery metrics like impressions, reach, and cost (CPM). Additionally, we share metrics like online conversions, store visits, and foot traffic lift. More to come in the next post on our robust analytic solutions.
BOOST REACH WITH SIMPLI.FI FOR YOUR CONNECTED TV CAMPAIGNS
With the evolution of addressable, Simpli.fi offers its advertisers expanded targeting capabilities. We can activate addressable data with speed and precision via our AAC tool. Our identity solution helps increase reach amongst targeted users across several device types. And we do so with the analytical tools needed to quantify the success of these efforts.
As you plan CTV buying, consider Simpli.fi the leader for addressable programmatic.
Interested in partnering with Simpli.fi for your Connected TV advertising needs?
Email us at firstname.lastname@example.org for next steps.
*Note to Reader: This is the third post of a four-part series focused on Simpli.fi’s Connected TV (CTV) offering.