Enhance Your Marketing Mix Using Programmatic to Deliver Value

Programmatic is a vital component of every advertiser’s marketing mix, enabling you to reach and engage consumers at every stage of their purchasing journeys. With programmatic, you can build your upper funnel by honing in on households that meet specific campaign criteria or have searched the web for specific keywords or product categories.

You can retarget consumers who have taken action across any of their devices, to prompt them further down the purchasing funnel. Going further, programmatic also lets you target consumers in real time who are in the vicinity of your store or simply reading about your products online.

Simpli.fi offers the industry’s most powerful programmatic tools, giving you the precision to reach your prospects across the customer journey.

DRIVE CAMPAIGN PERFORMANCE BY REACHING MORE THAN 126 MILLION HOUSEHOLDS

Scale is a key reason why marketers opt for programmatic campaigns. Simpli.fi offers both scale and precision. Our addressable targeting solution lets you reach 126+ million households within the U.S. with a 90%+ match rate.

What’s more, you can target any or all of those households across one or more devices based on direct upload, first-party CRM data lists. You can also target more than 3,000+ offline data elements, all of which can be customized to build an addressable audience across various categories, including:

• Demographic (ex. age, language, ethnicity, etc.)
• Economic (ex. household income, discretionary income, etc.)
• Life events (ex. recent empter nester, current insurance shopper, etc.)
• Occupational (ex. business owners, homemakers, retired, students, etc.)
• Political (ex. registered voters, specific political party donors, etc.)

What’s more, you can assess campaign success by tracking conversions that occur both online (website) and offline (physical locations).

You can also opt to target consumers based on content, as well as the apps, publishers, or CTV streamers they’re using to consume that content. Inventory-focused targeting allows you to achieve scale and ensure your ads appear in high-quality, brand-safe placements.

POWERFUL TACTICAL SOLUTIONS TO DRIVE CAMPAIGN RESULTS

Simpli.fi offers a wide range of tactical solutions to drive cost efficiencies and campaign results, including retargeting, geo-fencing, connected TV, contextual, and native advertising solutions. Let’s look at each.

Retargeting
Retarget consumers who saw one of your campaign ads and reach them with different creative types (e.g. display, video, CTV, native ad units, etc.). Drive higher performance and decrease total campaign costs by blending creative types and increasing unique touchpoints.

Keyword Contextual Search Retargeting
Increase relevance of your ads with Simpli.fi’s Keyword Search and Contextual Retargeting. These solutions offer keyword-level granularity, allowing you to activate behavioral targeting tactics to reach users who have directly expressed interest in your products or are actively searching for or reading about content relevant to what you are promoting. Our Keyword Search Contextual Search Retargeting solution can be set up with thousands of keywords for targeting purposes.

Geo-Fencing
Our geo-fencing solution adds unprecedented sophistication and precision to your targeting, enabling you to target households and devices based on their location. What’s more, you can combine geo-fencing with various programmatic tactics, adding efficiency to your ad spend.

To drive precision, our Addressable Geo-Fencing solution uses GPS data paired with plat lines to match each of the 126 million households to the exact physical location, shape, and size of the property, providing unparalleled precision and scale.

This precision allows you to target mobile users in the vicinity of your — or your competitor’s — stores, so that you can drive incremental foot traffic into your physical locations. That’s the power of our geo-fencing technology.

Additionally, our addressable targeting allows you to reach consumers across device types in support of multichannel purchasing journeys. With Simpli.fi, you can create individual geo-fences around the households on your CRM lists. We use address-level identity mapping to discover and cross device match all GPS-enabled devices within those addresses. This allows you to reach users on their connected TVs, mobile devices, desktops, laptops, and tablets.

ZTV
Connected TV is a vital component of every advertiser’s marketing mix. Simpli.fi ZTV solution is a programmatic advertising product that provides targeted CTV advertising on high-quality inventory at competitive pricing (i.e. CPMs that start in the $10 to $12 range).

The solution is built on Simpli.fi’s proprietary ZIP code system, which divides the country into 41,000 ZIP codes, allowing for highly granular targeting. On top of that, ZTV allows you to leverage two important datasets:

• Census Data. We’ve mapped census age, gender, and household income data, among other factors, to each of the more than 41,000 ZIP codes in the solution.
• ACR data. Automated content recognition (ACR) data is fully privacy-compliant data that allows you to target consumers based on their real-time viewing behavior. This data includes the actual content, along with the streaming provider or app (e.g. Netflix). The ACR data is how we ensure that your ads appear in placements that meet your brand suitability requirements.

Contextual & Native Placement

Simpli.fi’s contextual technology helps you reach consumers actively engaging with content relevant to your products and brand promise. Ads that closely align with the subject matter and aesthetic of the page tend to deliver higher engagement, often dramatically so.

Native ads blend seamlessly into the browser environment with visually-appealing features. They’re often extremely relevant to the user’s experience, offering a helpful and intuitive next step for the browsing consumer. Importantly, native ads don’t feel intrusive or out of place to the user, enhancing the overall ad experience.

Magic happens when you pair native contextual tools with native advertising, as ads are highly relevant to the user’s current experience and are integrated into the content itself. But the benefits extend beyond the user experience. When paired with native advertising, contextual tools lead to better optimizations and more robust reporting.

SUPPORT FOR ALL MAJOR PROGRAMMATIC MEDIA FORMATS

All the tactics mentioned above can be applied across all major programmatic media formats, including CTV, video, display, native, audio, and social, as an extension of your online media presence for automation on the programmatic creative side.

Encompassing all media formats into your marketing mix will deliver more value in your media buying process, as well as on the performance and branding side.

Enhance Your Marketing Mix With Simpli.fi’s Programmatic Solutions.
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