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The Latest Recap: September 2023

As we move into October, we wanted to make sure you saw the most relevant of Simpli.fi’s articles, stories, and features from this past month. Check out what’s been in the news about Simpli.fi and read out our most-read blog posts below.

SEPTEMBER’S TOP BLOG POSTS

UNBOXING HOLIDAY SHOPPING TRENDS & INSIGHTS FOR DIGITAL ADVERTISERS
In this report, Simpli.fi provides key holiday shopping trends and insights through its platform-level data for advertisers.

KICK OFF YOUR CONNECTED TV ADVERTISING STRATEGY WITH SIMPLI.FI
Come score big with Simpli.fi’s connected TV advertising solutions–offering brand-safe, data-driven, and inventory-focused buying.

UNDERSTANDING ACR DATA: WHY IT MATTERS FOR ADVERTISERS
Discover how automated content recognition (ACR) data empowers advertisers to enhance success via digital efforts.

ADDRESSABLE TARGETING: WHEN DETERMINISTIC DATA MATTERS MOST
There’s no one-size-fits-all approach to advertising goals, but deterministic data empowers advertisers to accomplish many of them.

 

SIMPLI.FI IN THE NEWS

FORT WORTH STARTUP FOUNDERS ADVISE PERSONAL CONNECTIONS AS STARTING POINT FOR SEED MONEY
(Fort Worth Report)
Simpli.fi CEO and Co-Founder, Frost Prioleau discussed how to navigate the funding landscape when you are in start-up mode. Everything from seed money, emphasizing personal connections as a vital starting point, to the importance of creating a valuable product, engaging with customers, and finding the right investors who align with the business vision even in challenging times.

SIMPLI.FI CONTINUES TO INVEST IN ITS SOFTWARE PLATFORM WITH NEW FEATURE ADVANTAGEPAY
(Press Release)
Simpli.fi introduces a new pay management offering called AdvantagePay, available to all Advantage customers. This expansion is facilitated through an API integration with Simpli.fi’s preferred partner, Edenred Pay, streamlining the payment process and enhancing flexibility and efficiency for users. AdvantagePay reduces risk by automating the accounts payable process, consolidating payment items, and minimizing the risk of fraud. The move marks Simpli.fi’s commitment to product innovation and providing efficient workflow solutions for their clients, aiming to increase effectiveness by removing barriers and saving time and money.

SIMPLI.FI RECOGNIZED AS FINALIST FOR 2023 DIGIDAY AWARDS
(Digiday)
Simpli.fi’s recent brand transformation was recognized as a finalist in the 2023 Digiday Awards in the Best Branding Campaign B2B category. This recognition stems for Simpli.fi’s commitment to transparency, flexible service, and data-driven capabilities – a brand transformation that was rooted in the company’s dedication to innovation.

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