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November Recap: Advertising Automation Platform Series, Cord-Cutting, Advanced Performance Measurement, Case Studies, & Media Recognitions

As we move into December, we wanted to make sure you saw the best of Simpli.fi’s articles, stories, and features from this past month. See what’s been in the news about Simpli.fi and check out our most-read blog posts below.

NOVEMBER’S TOP BLOG POSTS

SIMPLI.FI: THE ADVERTISING AUTOMATION PLATFORM (BLOG SERIES)

We wrapped up our blog series highlighting our DSP solutions. Over the past few months, we’ve covered our Performance CTV, Addressable, Mobile, Video, Display, DTC, Social, Audio, Native, & Retail Media Advertising offerings. We also highlighted our Workflow Management software solutions. Revisit these posts to learn more about these products and offerings.

LINEAR TV ADVERTISERS: DON’T LET CORD-CUTTING SLOW YOUR TV ADVERTISING EFFORTS
Learn how Simpli.fi reaches cord-cutting households with ease on a national level using its performance CTV solution.

GO BEYOND REACH TO PROVING ACTION WITH ADVANCED CAMPAIGN PERFORMANCE MEASUREMENT
See how Simpli.fi’s advanced attribution solutions lead to better campaign performance with attributable results.

CASE STUDY: GLOBAL LUXURY RETAILER MAXIMIZES LOW-COST CONVERSIONS AND OUTPERFORMS THIRD-PARTY SEGMENTS WITH GEO-FENCING FROM SIMPLI.FI
Dive into our latest case study focused on how a global luxury retailer outperformed third-party segments when using Simpli.fi’s Geo-Fencing solutions for store visitation.

SIMPLI.FI IN THE NEWS

DRAMA-PACKED MIDTERM SHOWDOWN SEES SHARP POLITICAL AD UPTICK FOR CTV AS VOTERS HEAD TO THE POLLS TODAY</a
(Digiday)
Digiday interviewed Simpli.fi’s CEO, Frost Prioleau to talk about how political advertising ramped up in the final days of the midterm elections. He talked about how quickly political advertisers are running and changing and how Simpli.fi’s political advertising solution has provided the agility necessary to close out this year’s election season strong.

SIMPLI.FI NAMED A WINNER BY MOBILE MARKETING MAGAZINE FOR MOST EFFECTIVE LOCATION CAMPAIGN
(Mobile Marketing Magazine)
The annual awards listed Simpli.fi as a winner for having the Most Effective Location Campaign of the year. We’re honored to have received this award! The campaign that won this award came from a case study of a fast food brand who increased visits for several locations using our advanced location technology.

SIMPLI.FI NAMED A WINNER BY CAMPAIGNS & ELECTIONS FOR INNOVATION IN DIGITAL ADVERTISING WITH OUR POLITICAL ADVERTISING CAPABILITIES
(Campaigns & Elections)
Campaigns & Elections recognized those they found truly exceptional in the field of political campaign technology, digital strategy, tactics, and techniques. Simpli.fi won the award for Innovation in Digital Advertising, highlighting our 90%+ match rate, single-day upload and activation window, and dedicated service team for our political advertisers.

SIMPLI.FI NAMED A FINALIST BY CYNOPSIS FOR MOST INNOVATIVE IMPLEMENTATION OF ADDRESSABLE AWARD
(Cynopsis)
Cynopsis listed Simpli.fi as a finalist for the category of Most Innovative Implementation of Addressable. The annual awards honor the best in online video content and advertising. The winners’ announcement falls on December 7th.

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