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The Latest Recap: February 2024

As we move into March, we wanted to make sure you saw the most relevant of Simpli.fi’s articles, stories, and features from this past month. Check out what’s been in the news about Simpli.fi and read out our most-read blog posts below.

FEBRUARY’S TOP BLOG POSTS

DIGITAL ADVERTISING AFTER THE DEPRECATION OF THE THIRD-PARTY COOKIE
In our latest POV, learn Simpli.fi’s stance on the deprecation of the cookie and what that means for advertisers.

ENHANCE YOUR MARKETING MIX USING PROGRAMMATIC TO DELIVER VALUE
Discover how digital buyers enhance their marketing mix with Simpli.fi’s industry-leading programmatic advertising solutions.

BEYOND THESE WALLS: THE POWER OF ADDRESSABLE GEO-FENCING
Simpli.fi’s Addressable Geo-Fencing is the industry’s most powerful tool for programmatic advertising with unparalleled precision and scale.

FOOT TRAFFIC: HOW SIMPLI.FI UNIQUELY MEASURES OFFLINE VISITS
Learn how Simpli.fi boosts brick-and-mortar ad impact, linking ad spend to in-store visits. Access detailed reports for mobile campaign optimization and tangible outcomes.

NATIONAL UPSCALE HOME GOODS RETAILER MAXIMIZES REACH AND DRIVES DOWN IMPRESSION COSTS WITH SIMPLI.FI’S ZTV SOLUTION
Discover how this national upscale home goods advertiser maximized reach and drove down impression costs with Simpli.fi’s ZTV solution.

THE IMPORTANCE OF RECENCY IN DATA-DRIVEN ADVERTISING
Learn how marketers use recency as a way of enhancing advertising success in a data-driven world.

SIMPLI.FI EARNS TOP SPOT FOR DEMAND-SIDE PLATFORMS ON G2’S 2024 BEST SOFTWARE AWARDS
Simpli.fi earned a top 25 recognition for G2’s 2024 best software awards, as well as the top-ranked spot for demand-side platforms (DSPs).

 

SIMPLI.FI IN THE NEWS

ADTECH IN 2024 – WHERE WE ARE HEADED THIS YEAR
(Martech Series)
Explore 2024’s AdTech landscape with Frost Prioleau as he discusses innovation, privacy, and consumer shifts. Essential insights for marketers to stay ahead.

THE WELL-ROUNDED CFO
(CFO Brew)
Celebrate with us in this week’s CFO Brew, featuring Evan Kolter, Simpli.fi’s CFO, as he shares his valuable insights on his journey, company dynamics, and the broader economy. A perfect blend of expert knowledge for our finance-savvy audience.

 
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