Simpli.fi Recognized by Digiday & Mobile Marketing Magazine for 3 Advertising Success Stories

17
Nov
2022
11/17/2022

Recently, Simpli.fi received recognition as a finalist for three industry awards. Digiday and Mobile Marketing Magazine listed Simpli.fi for the following categories:

  • Best Attribution Tool (Digiday)
  • Most Effective Performance Marketing Campaign (Effective Mobile Marketing Awards)
  • Most Effective Location Campaign (Effective Mobile Marketing Awards)

We’re honored to receive these nominations. To highlight these selections, we wanted to share the success stories behind them.

 

DIGIDAY SHORTLISTS SIMPLI.FI FOR BEST ATTRIBUTION TOOL WITH ONLINE & OFFLINE CONVERSION TRACKING

Digiday recently named Simpli.fi a finalist for their Best Attribution Tool category. For this recognition, we highlighted the success story of a national tire retailer. Partnered with Simpli.fi, we measured increased in-store visits and e-commerce sales. Over the course of the campaign, the advertisers noted that these were record months for sales and advertising performance for them.

To generate that success, we focused on a national programmatic strategy with location-based and comprehensive behavioral targeting to drive and measure success. That required a national programmatic strategy able to drive and measure success. The campaign used dynamic display and CTV ads to engage the target audiences. We attributed a $139.61 Cost Per Online Sale and a $74.54 Cost Per Store Visit. Given the cost of four new tires, these figures proved very successful. To access this case study, click here.
 


 

EFFECTIVE MOBILE MARKETING SHORTLISTS SIMPLI.FI FOR MOST EFFECTIVE PERFORMANCE MARKETING CAMPAIGN

The 2022 Effective Mobile Marketing Awards named Simpli.fi a finalist for two categories. The first of these was for the Most Effective Performance Marketing Campaign. For this nomination, we highlighted the success story of a luxury mattress brand. With Simpli.fi, the brand increased e-commerce sales and their Return on Ad Spend (ROAS).

Together, we developed a programmatic strategy to boost e-commerce sales. We reached active shoppers with Simpli.fi’s behavioral targeting solutions. This meant using keywords and site visitation as two primary drivers for performance. With our Transaction Value Reporting, we attributed over $6 million in revenue. With a ROAS value of $47.59, the brand viewed the campaign as a success. To access this case study, click here.
 


 

SIMPLI.FI SHORTLISTED BY EFFECTIVE MOBILE MARKETING FOR MOST EFFECTIVE LOCATION CAMPAIGN

The other category we received recognition for was the Most Effective Location Campaign. For this selection, we highlighted the success story of a large fast-food burger chain. The agency and brand sought Simpli.fi’s help to increase visits to more than 350 store locations. At the same time, they wanted to promote a new vegetarian menu item.

We measured over 215,000 visits across 11 DMAs using a custom programmatic strategy. The advertiser used Simpli.fi’s Geo-Fencing solution to conquest competitor locations. They also used our Addressable Geo-Fencing offering for household-level precision targeting. The goal was to achieve a $5.00 Cost Per Store Visit. In the end, we measured a $1.09 Cost Per Store Visit. To access this case study, click here.

 

 
 
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