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The Latest Recap: August 2023

As we move into September, we wanted to make sure you saw the most relevant of Simpli.fi’s articles, stories, and features from this past month. Check out what’s been in the news about Simpli.fi and read out our most-read blog posts below.

AUGUST’S TOP BLOG POSTS

2024 ELECTION CYCLE IS HERE: 5 DSP FEATURES FOR POLITICAL ADVERTISERS
As the 2024 election season kicks off, we’re releasing a guide for political advertisers with 5 DSP features to look for in a partnership.

KEY TIPS FOR ADVERTISING SUCCESS IN 2023 & BEYOND
Simpli.fi offers key insights and recommendations for driving advertising success in 2023 and beyond with this blog post.

THE KEY BENEFITS OF A FLEXIBLE SERVICE DSP
A truly flexible service DSP offers a clear competitive advantage in Adtech today–come learn more about it from Simpli.fi.

THE POWER OF SCREENS: REACHING USERS ACROSS DEVICES
Advertisers must embrace the power of screens, or the ability to reach the right audience across multiple devices with your message. Come learn how Simpli.fi can help.

RETAIL MEDIA ADVERTISING: THE POWER OF SHOPPER DATA
Digital advertising has evolved significantly–with retailers now leveraging the power of shopper data to drive their marketing efforts.

SOCIAL PROGRAMMATIC: LEVERAGING AUTOMATION FOR SUCCESSFUL OUTCOMES
Social programmatic lets advertisers extend their online social presence to a fully programmatic audience in an automated fashion.

 

SIMPLI.FI IN THE NEWS

CASE STUDY: QSR ACHIEVES 20% SALES INCREASE WITH LOCATION-BASED TARGETING
(StreetFight)
“According to a new case study from the adtech firm Simpli.fi and Commerce Signals…a well-known quick-service restaurant chain with 135 locations nationwide was recently able to leverage location-based targeting and online retargeting to achieve a 20% sales increase in just 27 days. That sales lift resulted in 9,635 actions—either via online or in-person visits—at a cost per action of $4.89.”

SIMPLI.FI’S CHIEF CUSTOMER OFFICER ELIZABETH MAUGHON NAMED AN HONOREE FOR TOP WOMEN IN MEDIA
(Cynopsis)
We are thrilled to celebrate Elizabeth Maughon, a valuable leader at Simpli.fi, on being named an honoree within the Tech Leaders category for Top Women in Media by Cynopsis This is a remarkable achievement, and we couldn’t be more proud.

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