The Latest Recap: November 2023
As we move into December, we wanted to make sure you saw the most relevant of Simpli.fi’s articles, stories, and features from this past month. Check out what’s been in the news about Simpli.fi and read out our most-read blog posts below.
NOVEMBER’S TOP BLOG POSTS
THE FUTURE OF ADTECH: 2024 PREDICTIONS WITH ROB NORMAN, LYNDA CLARIZIO & FROST PRIOLEAU
Enjoy this discussion on AdTech predictions featuring Rob Norman (ex-WPP’s GroupM), Lynda Clarizio (ex-AOL) & Frost Prioleau (Simpli.fi).
WINNING HEARTS & HOMES: REACH VOTERS WITH 90%+ MATCH RATES
See how Simpli.fi’s 90%+ match rates help political advertisers reach voter audiences nationwide with unparalleled precision.
THE FUTURE OF TV ADVERTISING: LINEAR BUYING IN A DIGITAL WORLD
As the future of TV advertising goes digital, learn how linear buyers can benefit from convergent solutions built to make media buying easier.
NATIONAL JEWELRY RETAILER REACHES SHOPPERS THROUGHOUT BUYER JOURNEY WITH SIMPLI.FI
Discover how Simpli.fi’s geo-fencing and native advertising strategies helped a major jewelry retailer enhance in-store foot traffic.
POWERING UP TO PROGRAMMATIC: WHY DTC BRANDS SHOULD MAKE THE LEAP
Learn how DTC brands can leverage programmatic advertising to create value in their paid media efforts.
SIMPLI.FI IN THE NEWS
SIMPLI.FI’S NEW DASHBOARD TRANSFORMS TV AD TARGETING
(VeryBriefly)
Josh Lehman, VP of Product at Simpli.fi said “The TV Ad Insights Dashboard provides our customers with valuable planning information in an easy-to-use format. This helps advertisers achieve the best return on their CTV investment while working hand-in-hand with our existing ZTV capability, allowing users to identify and target the most relevant ZIP codes throughout the U.S. By combining both tools, our clients can further enhance their campaigns, maximize their budgets, and extend their reach.”
CONNECTED TELEVISION, RETAIL MEDIA AS KEY GROWTH AREAS: FROST PRIOLEAU, SIMPLI.FI
(BeetTV)
Join Frost Prioleau on BeetTV as he discusses connected television, retail media, and more advertising & technology trends.
THE SPECIALIST DSPS GIVING OMNICHANNEL GIANTS A RUN FOR THEIR MONEY
(AdExchanger)
Come read Frost Prioleau’s thoughts on the future of automation and efficiency in advertising as AdExchanger highlights Simpli.fi’s advertising capabilities for SMB advertisers.
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